TV viewers terrified by Swedish supermodel

[grondramb]

http://www.thelocal.se/21116/20090805/

I took this story as a positive - I'd like to see the standard for female beauty shift further away from heroin thin chic.

http://i119.photobucket.com/albums/o129/grondramb/sms.jpg

A commercial for Apoliva, an assortment of personal care products for Apotoket, featuring Swedish supermodel Adina Fohlin has made a major splash, although not quite the one that the Swedish pharmacy chain was hoping for. Rather than running out to purchase Apoliva products, viewers are running scared.


The 30-second ad spot, set to the haunting tones of a Swedish folk song, depicts a close-up of a rather sullen and emaciated Fohlin standing in the snow, rain and sun. The clip ends with the tagline, “Apoliva – for Swedish conditions”.

[grondramb]

http://www.youtube.com/watch?v=I4R1JMXFAg4&feature=player_embedded


I4R1JMXFAg4

[knownzero]

Ok, if anyone is actually scared of her or the commercial they are taking more and better drugs than I am. I think it's a decent commercial.

Also, I'd hit it like Reggie in October. :D

[mbklein]

Also, I'd hit it like Reggie in October. :D
So you'd hit her with a baseball bat, with enough force that she lands 450 feet away? :p

[LoadStar]

Wow. I don't see what they find scary about her or the commercial at all.

Nor do I think she's "emaciated" - she's skinny, but not "emaciated" skinny. There are a LOT of models that can be described that way, but based on the commercial, she doesn't look to be among them.

[InigoMontoya]

For some reason the feel of the commercial and the look of the model brings to mind the girl from the movie "The Ring."

So yeah, I side with the "not a good image for cosmetics" side of the debate.

[IndyJones1023]

That dude is pretty ugly.

[trainman]

I have searched for full-body pictures of her, and I declare her to be not emaciated.

Apotoket seems to be the Swedish equivalent of Walgreens or CVS...can you imagine them running a commercial like this?

[mbklein]

I have searched for full-body pictures of her, and I declare her to be not emaciated.
Thanks for takin' one for the team, Jim. :up:

;)

[grondramb]

Fark just put it up

Behold -- the cosmetics commercial that has 100,000 Swedes scared shaitless... for no apparent reason (youtube.com (http://www.fark.com/cgi/go.pl?i=4563985))

http://www.fark.com/cgi/comments.pl?IDLink=4563985

[InigoMontoya]

I have searched for full-body pictures of her, and I declare her to be not emaciated.

Huh??

http://img155.imageshack.us/img155/6758/adinafohlinfrompiczilike8xk9.jpg

[StanSimmons]

That teenage boy doesn't look good in that dress.

[mbklein]

Sammiches! STAT!

[keirgrey]

She's not that scary.

[trainman]

Huh??

Hmm, I swear I found some photos where she looked a little less in need of a smorgasbord.

(Even still, I've seen thinner.)

[BrettStah]

She isn't scary, but this part of the picture looks like it could easily be from a picture of a dude wearing a dress. I've seen dudes look a lot more shapely in a dress.

http://content.screencast.com/users/BrettStah/folders/Jing/media/132db8f5-ba06-400d-bcac-ef903e2c0261/2009-08-10_2135.png

[StanSimmons]

Is that our own Ludwig van Jaethoven?

[Kiyo]

I WILL FEAST ON YOUR ROTTING MAGGOT-INFESTED CORPSE AND REPLACE YOUR TESTICLES WITH CHINESE HEALTH BALLS
http://i119.photobucket.com/albums/o129/grondramb/sms.jpg

[IndyJones1023]

Weird, that's exactly what I was thinking, too.

[Jinx]

Didn't scare me, but I don't plan on buying their cosmetics either. Commercial Fail?